With 2009 ending on a far more buoyant note than expected and prices up a surprising 2.7% nationwide since the start of the year, what can we look forward to for 2010?

Many foresee that unemployment rates, stock market health and credit availability will be the major factors affecting the property market in 2010, but we should also factor the driving forces of supply-and-demand and sentiment into the equation, both of which helped in creating a stronger autumn market in 2009.

Michael Fiddes, Head of Agency at Strutt & Parker, predicts a busy start to the year from January through to April before slowing down once the election is called with prices remaining pretty static throughout the year.

With so many variables, not least of which is the emotional attachment placed on owning your own home, it is complex to forecast house prices. The general election may cause some nervousness in the market place and inevitably austere fiscal measures will be imposed by any incoming government. Fiddes believes that while budget corrections will take their toll, the market will take them in its stride with supply remaining tight and a predicted easing of credit availability.

Independent mortgage brokers Private Finance, who provide first-class mortgage advice to Strutt & Parker’s clients, predict that finance lending has and will continue to ease but there is still a way to go – loan to values ratios for example are up to 60 to 65 per cent; however, post Christmas, mortgage companies will be declaring their hand which will create a more competitive market.

During 2010, more than ever, agents will need to drive the sale; directing and advising on strategies and timing: right product, right time and right price.