The advice any client should receive is always as individual as their property. The route to optimising a sale price being different in each and every case.
There are some key issues which you must consider, before and during the marketing process:
Launch Timing.
The best time to launch most properties is usually between mid-January and mid-March or early September. If you have a particularly special garden or roof terrace late-March is the perfect time.
Presentation.
For most but not all properties, presentation is absolutely key to the success of a sale. For most people this is neither time consuming or expensive, but it does, in every single case, make the whole difference. Make sure you get proper advice.
Setting your asking price.
It is always sensible to get more than one opinion, and do not fall in to the trap of simply choosing your agent because they gave you the highest valuation. Make sure they back their opinion up with reliable evidence.
Preparation.
Before you launch, instruct your solicitor to prepare all the documentation, so that a contract can be sent out with no delay once your agent has found a buyer. In addition a HIP which only provides very basic information will also be needed.
Your Purchase.
Before marketing begins, have a clear idea that the sort of property that you want to buy is generally available, and try to decided exactly where that will be. Once you begin your search in earnest try and meet the agents you are looking through in person; they are much more likely to be able to help you.
Finance.
If you are brave enough to buy before you have sold make sure that you have your finance organised. Think very carefully about doing this as a change in the market may see you facing an immediate capital loss.
Your Agent.
Try to use to an agent who has a good track record for selling property like your own, and preferably one that has been recommended to you. Make sure that you understand exactly how they will market your property and don’t hesitate to move on if they don’t deliver. You will need to sign terms of business, but ensure that they do not contain onerous lock-ins or punitive charges if you withdraw from the market.
Agents Fees.
Most agents will negotiate to an extent from their standard rates. Do not fall into the trap of choosing the cheapest or the most expensive agent. Your choice should be governed by your objective to maximise your net sale proceeds not by what you pay your agent.
Plan Ahead.
Preferably start your preparation including choosing you agent at least eight weeks before you wish to launch, this will ensure that the legal work is complete (including the preparation of a Home Information Pack) and that you agent has prepared their brochure and placed the appropriate advertising. It will also allow you ample time to carry out any cosmetic improvements that may have been suggested to you.

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