Jack Wills, which is headquartered in Devon, has signed up for a 2,663 sq ft store at intu Milton Keynes.

Other brands at the 430,000 sq ft “fashion quarter” include Apple, Karen Millen and Micheal Kors Lifestyle.

Nick Round, regional director at intu, said: "This new Jack Wills store is part of our strategy to attract the high number of young and prosperous shoppers living within intu Milton Keynes’s extensive and growing catchment area."

He added: "This exciting store will ensure we can continue to attract customers from further afield for longer, helping all our retailers to flourish."

In February intu reported revenue of £572m for the year to 31 December 2015 compared to £536m the year before. It also said that it will be investing £600m in its UK portfolio over the next three years.

Rob Williams, head of retail agency and development at Strutt & Parker, who advised Intu, said: “Intu Milton Keynes continues to appeal to quality brands and is able to offer them a modern retailing environment with a large demographic of aspirational customers. The arrival of an exciting brand like Jack Wills will enhance the centre’s young fashion offering, adding to the already impressive roster of high-end retailers at the centre.