Offices will showcase a number of homes for sale across the
country, with interested parties able to view the houses at any
time making the viewing process more informal and fun. The
initiative started in 2009 with just one Strutt & Parker office
in Kent and this year the property firm will be presenting homes
from all its UK regional offices.
Last year's event was a huge success with over 1,200 active
buyers taking part on that single day and offers of over £45m being
received shortly afterwards on 75 of the properties that took part
with more selling subsequently. Participating properties are open
to view between 10.30am and 3pm and buyers who have registered can
just turn up as and when they wish to look around with no pressure
Michael Fiddes, Head of Agency at Strutt & Parker
explains: "Events like these help to create a buzz that really
makes a difference and judging by the past - guarantee
results. People feel less pressure when viewing a property
during Open House Day and this atmosphere has led to some amazing
offers. Open House Day helps to bring all the right ingredients
together culminating in positive results."
For buyers who are living increasingly busy lives, the time
saved by seeing as many houses as they like, at their convenience,
makes a real difference and can often help clarify what exactly it
is they are looking for. But Open House Day is not just useful for
house buyers - sellers also find the day beneficial as it creates
advertising and promotion opportunities which draw more attention
to their property - not to mention the jump in viewings.
Even more of an incentive is the fact that in previous events
the relaxed atmosphere means buyers tend to look at properties that
they previously had not considered - thinking 'why not?' and a
number of these have actually gone on to make an offer.
Fiddes continues: "We have had some incredible stories of
people just being 'nosy' and not seriously considering a house,
then going on make an offer on it after viewing on Open House Day,
if it wasn't for this great initiative they probably would never
have even viewed the house."
information and register for Open House Day.