Senior Director, London New Homes
PAST, PRESENT AND FUTURE
From its emergence in the 'Roaring Twenties', the Branded Residence sector has gained global momentum over the last decade. But what is a Branded Residence? And why are they on the rise one hundred years on?
We partnered with award-winning journalist, Zoe Dare Hall, to bring a unique insight into the origins, evolution, and growing appetite for Branded Residences, in London and across the globe.
Our new publication explores why the Branded Residence is perfectly placed to flourish post-pandemic, and well into the future.
The global explosion of luxury new developments is already well documented, but we dig a little deeper and get under the skin of the big brands running some of these. We find out from the teams responsible for the vision and delivery of these projects (and from those lucky enough to live in them) what makes them so special. And we look at how bringing the hotel home has become a way of life.
Featuring spotlights on The OWO London, Raffles’ first Branded Residences in Europe, and London’s Peninsula Residences, created by the world’s oldest luxury hotel company, the publication also takes an exclusive look at two of the most prestigious Branded Residences in the world that both launch this year.
We hope you enjoy reading the publication.