Strutt & Parker, one of the UK’s most trusted estate agents and part of BNP Paribas Real Estate, has launched a refreshed Private Client Department. Operating from the firm’s prestigious Knightsbridge & Belgravia office on Sloane Street, this department has been created to deliver tailored real estate advice and services for high-net-worth individuals (HNWIs) in Prime Central London and beyond.

The Private Client Department stands out in the market by combining Strutt & Parker’s 140 years of property expertise with the unrivalled global network of BNP Paribas, Europe’s leading bank.

This connection provides clients with seamless access to a unique synergy of services, including exclusive property opportunities and collaboration with BNP Paribas Wealth Management’s international network ensures that clients benefit from a level of support unmatched by competitors, all through one point of contact.

Led by Keir Waddell, the Private Client Department unites experts from Strutt & Parker’s London New Homes Sales team, the International Private Client team, and specialists from Mayfair, Marylebone, Knightsbridge, and Belgravia. Together, the team provides bespoke and discreet advice on a wide range of property needs, whether clients are acquiring their first London residence, managing a long-term portfolio, or seeking tailored property investment advice.

Keir Waddell, Head of the Private Client Department, said: “The Private Client Department offers a one-stop solution for all property requirements. Our clients not only receive market-leading property advice but also benefit from the exceptional global reach and resources of BNP Paribas. We are uniquely positioned to deliver a seamless, bespoke service for every real estate requirement, whether it’s a super-prime residence in London, a rural estate, or a strategic portfolio review.”

The team offers access to over 200 specialist services across residential, rural, and commercial property sectors, making it a comprehensive, single service for discerning clients. Combining Strutt & Parker’s trusted heritage with the scale and expertise of BNP Paribas, the department ensures every client need is addressed with the utmost care, discretion, and attention to detail.

Guy Robinson, Head of Strutt & Parker Residential, said “Real estate continues to grow as a key asset class for high-net-worth individuals. Our new Private Client Department is perfectly positioned to deliver world-class advice and results for clients in London and beyond, reinforcing Strutt & Parker’s reputation as a leader in luxury property services, whether buying, selling, or investing in property.”