Strutt & Parker has begun a fundraising initiative in support of Great Ormond Street Hospital Children's Charity, its chosen charity for 2012/2013, with a launch event in Mayfair, London.

The property firm will concentrate its fundraising efforts on the charity's Raising the Roof appeal for the year ahead as it aims to raise £100,000 towards a new centre for neurosciences, in particular a dedicated patient interview room.

Property professionals as well as ex Scotland rugby player and Strictly Come Dancing star, Kenny Logan turned out to show their support. Great Ormond Street Hospital is one of the world's leading children's hospitals with the broadest range of dedicated children's healthcare specialists under one roof in the UK. 

The event featured a talk from Strutt & Parker's Norman Black, whose daughter was a patient at the hospital, on the incredible work that the charity does. Kenny Logan was in attendance as a patron of the Raising the Roof appeal, which brings together the property and construction industry to raise vital funds for the new centre for neurosciences, part of the hospital's major redevelopment programme.

Andy Martin, senior partner at Strutt & Parker said: "We chose Great Ormond Street Hospital Children's Charity because of the incredible work the hospital does to help children from all over the UK for the past 160 years and it is a charity which is close to many of our hearts. Throughout the year we will be holding various events with the aim of raising £100,000 for the Raising the Roof appeal which will ensure the building work on the neuroscience wing can be completed."

Jo Hurl from Great Ormond Street Hospital Children's Charity explained: "The centre will make a serious and lasting difference to children in the UK and abroad who suffer from complex neurological disorders. Once we reach this charity target, the hospital will put Strutt & Parker's name on a plaque on the wall of the neuroscience wing." 

The fundraising target is part of a wider £45 million initiative to finish Phase 2 of the hospital's ambitious redevelopment programme.