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Strutt & Parker appoints David Couch as Head of Valuation

Strutt & Parker has appointed David Couch as Head of Valuation, bringing established residential valuation expertise together with the firm’s broader rural and residential offering.

The appointment follows a decision to bring the residential valuation teams, previously part of BNP Paribas Real Estate, into Strutt & Parker from 1st October, where its work and client base complement the firm’s established rural, land and residential businesses. Bringing valuation specialists in residential, mixed use and development closer to colleagues across rural property, estate management and residential agency provides a more rounded understanding of property markets, ownership and development potential, helping clients make informed decisions.

David has worked in the property industry for over 30 years, joining BNP Paribas Real Estate in 1994. He gained extensive experience in development land agency and consultancy before specialising in valuation over the past decade. His area of expertise is residential development and investment, and complex property and land assets.

Kate Moisson, Head of Rural at Strutt & Parker, said: “Bringing residential valuation into Strutt & Parker creates a natural fit with our existing rural and residential businesses, allowing us to draw on a broader range of expertise and a deeper understanding of property, land and development more generally.

“David brings extensive experience and strong relationships across the sector and will play a key role in developing this proposition and ensuring we continue to deliver the high-quality, informed advice our clients expect. Combined with our national reach and the breadth of knowledge across the business, this puts us in a strong position to support clients with complex valuation requirements.”

The newly enhanced team within Strutt & Parker has a long track record of advising across the property sector, with experience spanning residential property, development land and rural assets. Its work ranges from individual properties and rural estates to residential development schemes and land with development potential. It advises a diverse client base, including public bodies, institutional investors, landowners, developers and lenders.

Key clients include all the major lenders, as well as institutional investors and the public sector. These relationships reflect the experience of the team, where a detailed understanding of the asset, market conditions and supporting evidence is essential.

David Couch, Head of Valuation at Strutt & Parker, said: “In an increasingly data-rich market, robust valuation advice depends on the interpretation of that evidence. Understanding local markets, assessing the reliability of the data and applying professional judgement are all essential to arriving at a well-founded view of value. Our work spans a diverse range of property and land and being part of Strutt & Parker gives us the opportunity to draw on complementary knowledge across the business in advising our clients.”

David’s appointment comes amid continued investment at a senior level in Strutt & Parker’s Rural business. Natalie Gaibani joined as Head of Farming earlier this year, while Ian Ashbridge has strengthened the firm’s farm and estate consultancy offering, Alice Rawdon-Mogg and Alastair Deighton bring extensive estate management experience, and Mark Stephenson adds specialist knowledge in minerals and environmental services, whilst Ed Vereker widens the expertise in building consultancy into the southwest of England. 

Together, these appointments reinforce the breadth of advice available across the business’s 20 offices, reflecting Strutt & Parker’s continued investment in its people and the range of expertise it offers landowners, farmers, corporate investors, institutions and rural businesses.