Television Centre, W12

Client: Stanhope / Mitsui / AIMCo
Status: Sales on-going
Average price psf: £1,250
Mixed tenure site: 850 private, 142 intermediate
Launch: September 2015

Strutt & Parker have been involved throughout the entire lifespan of development, advising Stanhope, Mitsui and AIMCo on the acquisition of the site, optimisation of the planning consent and the UK and International sales and marketing campaign. The development has become one of the most iconic and exciting residential schemes in London.

Prior to the formal launch Strutt & Parker hosted one-to-one meetings with our database of buyers who were invited to an exclusive soft launch event in September 2015. Following the very successful soft launch, Television Centre publically came to the market in October 2015 and has benefited from an on-site marketing suite, staffed by both Strutt & Parker and Savills. Additionally, over the course of the sales period we have hosted exhibitions in Istanbul, Hong Kong, Singapore and Shanghai.

Our advice throughout this scheme’s lifespan has resulted in Stanhope meeting the sales targets outlined by their investors, as well as maintaining sales values well above the base pricing, despite the economic and political volatility seen since Q3 2016.