Market towns in the UK are now the happiest places to live, according to the latest data from the Office of National Statistics (ONS).

Apart from the idyllic rural lifestyle and beautiful period properties, residents might have an extra spring in their step knowing that market town properties tend to keep their value, with buyers prepared to spend 6% above the national average. 

The ONS highlights in its survey that residents are reportedly most satisfied with life in market towns, citing high levels of personal well-being and low levels of anxiety.

Michael Fiddes, head of residential agency at Strutt & Parker, explains: “Market towns have a great sense of community spirit, typically full of independent shops and cafés, young families as well as older residents that add a unique inclusive quality rarely found elsewhere. Thriving from the original markets, local high streets tend to flourish, local produce is rife and the heart of the town is always bustling with residents.”

Fiddes continues: “Market towns - smaller than cities but bigger than villages - offer a charming balance with rural living and all the amenities added. It’s not surprising that buyers pay a premium for living in such places, where the average 4 bedroom market town property, compared to the same house in a different location, might command an extra 2-5%.”

Lloyds Bank last year found that house prices in two-thirds of market towns in England are higher than their county average. By demonstrating a greater economic and social vitality, market towns have proven to withstand recent house-price depressions and continue to present themselves as reliable investments to see strong capital growth.

Fiddes concludes: “Buyers of market town properties are predominantly attracted by the lifestyle. There tends to be lower crime rates and unemployment and better levels of health.”

To search for properties currently available, click here or, if you're thinking of selling or would like to register as a potential buyer, contact your local Strutt & Parker office.