Virtual Viewings

Take a virtual walk through our properties 24 hours a day, 7 days a week.

Strutt & Parker is delighted to offer Virtual Viewings to all of our residential clients. This innovative 3D property technology allows prospective buyers or tenants to immerse themselves with a virtual walk through of each of our properties 24 hours a day, 7 days a week, whilst in the comfort of their home, work or wherever they may be.

How is it created?

A Virtual Viewing is a 3D image of your property that can be viewed in a virtual reality system. Using the latest Matterport cameras, we are able to provide the most accurate digital representation of your property. The camera’s multiple sensors measure each room’s spatial depth and distance and construct a 3D model where each room can be walked through with a 360° orientation.

Why use Virtual Viewings?

Our statistics show that it takes 25 viewings per property to sell a home. A Virtual Viewing is produced just once at the outset, thus creating an online ‘viewing ready’ property which is available 24 hours a day, 7 days a week, 365 days a year. This will ultimately filter out those viewings which have no potential and reduces the time necessary to prepare for each viewing.

What do you need to do to prepare?

An average Strutt & Parker property will take around 2 hours to be scanned by the cameras. Before the visit the property ideally needs to be prepared as if you have a viewing and we are happy to provide some practical house doctoring tips in advance. The Matterport cameras take a 360° scan of each room, so it is important that the room is as de-cluttered as possible with valuables removed and ideally there should be no guests or pets visiting whilst filming is taking place.

The full 3D experience

The end product is a 3D walkthrough of each room and space, enabling buyers or tenants to fully explore a property; entering and exiting rooms, going up and downstairs and entering outdoor spaces, such as terraces and gardens. The scans also create an accurate 3D dolls house version of the floor plan. The Virtual Viewing will be supported in all browsers and will be hosted on and all three major property portals, Rightmove, Zoopla and The Virtual Viewing can be viewed on any digital device and also through 3D headsets for a more immersive experience.

For more information, please contact your local office