housing futures

Housing Futures

Q2 2021

Where do we want our homes to be? What do we want our homes to look like? Will our homes have 1 bedroom or 2? Will we live on our own or with family or friends? Ultimately, how do we want to live?

Vanessa Hale

Director, Research

+44 20 7318 4675

These are the types of questions that our annual Housing Futures survey has asked since 2013 as we seek to understand the future home aspirations of people across the UK.

This powerful survey has allowed us to pick up on the early indication of the trends impacting our daily home lives, such as:

  • The influence of technology and the importance of digital connectivity
  • The changing desire for proximity to the community, as well as amenities and services
  • The need for professionally managed, high-quality rental apartments and senior living housing

Being at the forefront of these developments has given us the privilege of engaging with the complete life cycle of the housing sector from the house builders, planners, local government, investors, developers, operators, and perhaps most importantly, our residential estate agents helping our clients, to buy, sell and rent the home of their dreams.

The content from these publications serve as a snapshot of our analysis of the survey results.

The following pages are broad in scope; we hope you enjoy reading about our findings so far and welcome any thoughts you might have.

Read the full Life Moves The Next Chapter

Or, if you’d prefer to delve into a particular topic, explore the chapters below:

What drives decision making when looking for a new home?

Enduring urban appeal

Can we expect a commuter reboot?

Rise of the conscious community

Building tomorrow

Generations who rent

For more information, contact Vanessa Hale.

Read More Of Our Housing Futures Research:

Future Living

New Horizons

Platinum Generation

Urban Renters

The Village Revival

Key Housing Trends

A Changing Market