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Housing Futures

Q3 2025

We are now in the eleventh year of our Housing Futures survey, an annual look at emerging housing trends and the changing priorities of home movers.

Matt_Henderson-02-800

Matthew Henderson

Associate Director, Residential Research

+44 (0) 7818 254017

Our latest Housing Futures survey asks over 3,000 people from across the UK, who are all looking to move in the next five years, what they really want from their next home and how they would like to live in the future. From the appeal of turn-key homes in London and the real value of eco features, to the rising demand for air conditioning as summer temperatures rise. These articles cover all aspects of the housing cycle - whether you’re downsizing or upsizing, renting or buying.

Read our Housing Futures content here:

Download the Life Moves: 10 Years On publication here.

 

 

Previous Research Publications

Our 2023 research

Our latest research looks at what consumers really want from their next home and how they would like to live in the future.

By surveying over 2,000 people across the UK we can see the motivations and influences that drive home-movers and how these people want to live.

These include: the property features that are most important to people now; where people want to live; how they want to commute; and how environmentally friendly or sustainable they want to be.

With ten years of historical data we also have the ability to delve into how these trends have changed and evolved over time.

The 9th edition of our annual Housing Future publication looks at what consumers really want from their next home.

Where do we want our homes to be? What do we want our homes to look like? Will our homes have 1 bedroom or 2? Will we live on our own or with family or friends? Ultimately, how do we want to live? These are the types of questions that our annual Housing Futures survey has asked since 2013 as we seek to understand the future home aspirations of people across the UK.

Being at the forefront of new trends has given us the privilege of engaging with the complete life cycle of the housing sector from the house builders, planners, local government, investors, developers, operators, and perhaps most importantly, our residential estate agents helping our clients, to buy, sell and rent the home of their dreams. The content from these publications serve as a snapshot of our analysis of the survey results.

 

Explore our past editions of Housing Futures research below: