Latest research – 2023

Our survey of over 2,000 people from across the UK provides insight into what consumers really want from their next home and how they would like to live in the future.

This document aims to summarise the hot off the press trends and analyses where they are deviating from historical patterns, with a full report to follow later in 2023.

Here is the Executive Summary for our insights into housing trends for 2023.

This year, to celebrate 10 years since our first survey, we have created a second executive summary with a focus on Sustainability.

Sustainability has been an ever growing part of our survey over the last 10 years and in this document we look into how trends have changed over this time and which sustainable factors matter most to people when moving home.

Download our Sustainability Report here.

The 9th edition of our annual Housing Future publication looks at what consumers really want from their next home.

Where do we want our homes to be? What do we want our homes to look like? Will our homes have 1 bedroom or 2? Will we live on our own or with family or friends? Ultimately, how do we want to live? These are the types of questions that our annual Housing Futures survey has asked since 2013 as we seek to understand the future home aspirations of people across the UK.

Being at the forefront of new trends has given us the privilege of engaging with the complete life cycle of the housing sector from the house builders, planners, local government, investors, developers, operators, and perhaps most importantly, our residential estate agents helping our clients, to buy, sell and rent the home of their dreams. The content from these publications serve as a snapshot of our analysis of the survey results.

Previous Research Publications

Life Moves The Next Chapter

Explore our past editions of Housing Futures research below:

• Future Living
• New Horizons
• Platinum Generation
• Urban Renters
• The Village Revival
• Key Housing Trends
• A Changing Market